We believe that knowledge is the key to change. Since the beginning, we have been reinvesting part of our revenues in educational activities in Tanzania, in and outside the University. Over the years, we have organised several fashion design courses at the University of Dar es Salaam, but it is not just about the academy: we also share our knowledge outside, by collaborating with local entities interested in fashion and design.

In Tanzania, we not only produce clothes, but also organize photo and video campaigns with local stylists, models and photographers, so that an all-round fashion industry can flourish. We are very proud to support local talent: we want to be part of a shift in perspective that values African creativity and gives it the international visibility it deserves.