Skip to content


Your cart is empty

Changing the world one step a time


Endelea is an ethical fashion brand born in Milan with the idea of creating collections of clothing and accessories in African fabrics with Italian design.

The brand was founded in 2018 by Francesca De Gottardo, who, after working for several years in the fashion world, felt the urgency to create a different reality with a business model that puts people at its center. Today, Endelea is a B Corp that believes in creativity, connections, and prosperity capable of creating value for everyone involved in the project.

Bold is our favorite word

And Dream bold is our motto, two words that perfectly summarize our approach. 3% of our sales are reinvested in training activities and the sponsorship of collaborations between Italian and Tanzanian universities, with the dream of fostering the growth of a fashion industry in Tanzania.


The birth of Endelea.

Endelea is born as a self-funded pilot project. And launches its first collection.

An innovative startup.

Endelea gains recognition as an innovative startup by the Chamber of Commerce of Milan, Monza, Brianza, and Lodi.

A sudden growth.

In 2020, Endelea achieves significant success: Bocconi University includes it in the B4i acceleration program, becomes a Benefit Corporation and by the end of 2020, it win the Gaetano Marzotto Social Impact 2030 award.

The bridge take shape.

  • Frizzo Company Limited is born as the Tanzanian sister company of Endelea.
  • Frizzo introduces the Kikoi and Maasai collections for the Endelea Supports Black Art project.
  • The first partnership with the University of Dar es Salaam is formed and the inaugural course starts in November.
  • At the end of the year, a capsule collection designed by Upendo Elirehema Minja is showcased on the runway.

Goal: show that another way of doing fashion is possible.

  • Endelea continues its support for Black Art with the launch of the Tingatinga collection and a collaboration with the Ethical Fashion Initiative (EFI).
  • The impact of Endelea in East Africa progresses as it initiates lessons at the university for 15 emerging Tanzanian designers.
  • The e-commerce platform incorporates transparent costs and inclusive payment methods.
  • Endelea participates in Milan Fashion Week alongside the Designers for the Planet.
  • It is also one of the recipients of the Women's Enterprise Fund grant from the Ministry of Enterprises.

Another step forward.

  • Endelea continues its acceleration journey.
  • In February, it returns to Milan Fashion Week with Designers for the Planet.
  • April sees Endelea's participation in Milan Design Week with Co.Arch, alongside the launch of a new mentoring program for Tanzanian designers.
  • July marks the opening of Endelea's first physical store and a new laboratory for Frizzo.
  • In September, Endelea debuts its first collection in organic cotton at Fashion Weeks in Milan and Paris.
  • By November, it becomes a B Corp and introduces the Digital Product Passport.