Mambo, it's Endelea!

Bold is a way of life

Endelea is an ethical fashion brand founded in Milan in 2018 to create clothes and accessories in African wax fabrics with a made in Italy design.

Behind the name Endelea, Swahili for "to move forward, to continue without giving up", there is a group of dreamers guided by passion and courage who believe in creativity, connections and empowerment.

Milan > Dar es Salaam

Endelea's collections are designed in Milan and handmade in Dar es Salaam, Tanzania.

There, among endless landscapes, dazzling sunshine, and men and women who dream big, what is missing is a fashion industry able to express people's creativity and to generate jobs.

Instead of just purchasing beautiful fabrics to be sewn elsewhere, we buy and produce in Dar es Salaam, between local markets and a workshop we created together with Tanzanian tailors and dressmakers. By sharing resources and knowledge, we truly empower people and create durable progress.

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Knowledge, work, sharing

Everyone should be able to dream bold.

We believe that the key to change is knowledge and work: we reinvest part of our revenues in on-site training activities and in sponsoring collaborations between Italian and Tanzanian universities.

Since 2019, we started a collaboration with Naledi Dream Center fashion school, renting spaces, financing scholarships and organizing courses with Italian fashion professionals, both in person and remotely.
In 2021, we became official partner with the University of Dar es Salaam and began organizing free courses dedicated to the students of the Creative Arts class. 

Good things last longer

Fortune favors the bold.

"Bold" is our motto: it describes our dream and the one of Tanzanian future fashion designers, but also a style that mixes minimal designs with prints that really stand out, with their bright colors and vibrant patterns.

Our clothes and accessories are created with passion, handmade and durable, season after season, for an ethical fashion that respects creativity, people and the environment.

Discover more on wax fabrics
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People with ideas

Endelea is not just a brand, it’s a team.

Our Italian team is composed by professional women with a background in the fashion industry while the Tanzanian team is made by tailors and fashion design students of Dar es Salaam.

Francesca De Gottardo is Endelea’s soul, she founded the brand with Serena Izzo. Francesca’s desire to have a positive impact on people's lives, followed by a research on the fashion industry in Africa, particularly in Zambia and Tanzania, was the fuel they needed. Today's project is the result of their collaboration which started in 2017.